The Telegraph
Since 1st March, 1999
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Snazzy cellphones from Taiwan major

New Delhi, Nov. 30: DBTEL, a leading Taiwanese telecommunication equipment maker, has launched 11 mobile phone models in the candy-bar and clam-shell style segments.

All the mobile phones launched by the company has a 65,000 high-resolution colour displays compared with the 256 to 4096 colour display mobile phones currently available.

Levis Hsu, senior vice president of DBTEL’s Asia Pacific sales division, said: “This initial launch of 11 state-of-the-art mobile phones is a reflection of the large range of technologically advanced mobile phones manufactured by DBTEL. We will bring another 12 phones by mid next year for the Indian market.”

“The basic model is priced at about Rs 5,000 and the high-end model at Rs 25,000. We plan to capture 12 per cent market share within first year of our operation and 20 per cent within a few years,” said Hsu.

Besides the candy-bar shape, DBTEL has planned to release more than 10 models, and will include Asia’s favourite clam-shell and dual-display styles.

Early this year, the Taiwanese major tied up with Munoth Communications Ltd, a Chennai-based company for distribution and marketing of its range of mobile phones in India. It also plans to set up a network of after sales and customer care outlets across the country.

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