The Telegraph
Since 1st March, 1999
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Jonny dons role as UK’s favourite pin-up star

London, Nov. 29: Jonny Wilkinson’s multi-million pound career as the nation’s favourite pin-up boy has begun.

England’s record rugby points scorer appears as you have never seen him before. Stripped of his taut Number 10 shirt and shorts, he is wearing, instead, the timeless, traditional garb of the English gentleman in full fig.

Wilkinson stars as the cover-boy of the new Formal Wear catalogue, produced by the menswear specialists, Hackett, official suppliers of formal wear to the England rugby team.

Wilkinson will wear the black morning coat, buff linen waistcoat, dark stripe trousers and white cotton shirt, accessorised with cotton pocket handkerchief, discreet woven silk tie and felt top hat, when he goes to Buckingham Palace on December 10 to receive his MBE from the Queen.

Fans wishing to emulate Wilkinson’s immaculate style can buy into the look at any one of the eight Hackett stores in London.

The black wool morning coat costs £375, the top hat £195, the striped trousers also £195, the waistcoat £125, the shirt £79, the tie £59 and the pocket handkerchief £3.

This appearance, however, is only a foretaste of the Jonny-mania to come.

On December 8 the first official Jonny Wilkinson calendar 2004 will go on sale nationwide at W H Smith, Clintons, HMV, Sainsbury’s and Tesco. Priced at £7.99, the calendar, produced by Danilo, the country’s biggest calendar company, features Wilkinson in 12 poses, one for each month.

The shots, taken by a variety of photographers, show the world’s most famous fly-half in action, practising his kicking and simply relaxing.

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