The Telegraph
Since 1st March, 1999
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Rameez to feature in Pak sponsor’s promo
- Warne may also be seen in campaign

Calcutta, Nov. 8: Rameez Raja is on the verge of creating history: He is becoming the first chief executive of a national cricket body — in this case, the Pakistan Cricket Board (PCB) — to appear in a promo for the team’s sponsor.

“Yes, I’ve accepted an offer from Pepsi… In fact, the endorsement will be shot in Mumbai, tentatively later this month,” Rameez, a former captain, told The Telegraph this evening.

According to Rameez, who was contacted on his cellphone in Lahore, the promo is likely to feature Shane Warne as well.

Warne, it may be recalled, is serving a one-year ban for using diuretics. The Australian wizard will remain off cricket till February.

The sponsors, one understands, have taken this unusual course as Pakistan cricket is in the midst of gradual rebuilding and currently “short on marketable stars.”

Shoaib Akhtar would have been a strong candidate but, then, he keeps getting involved in controversies. In the present times, then, he isn’t suited for endorsements.

The Wasim Akrams, of course, have retired.

Besides having been an outstanding opener and a member of the Imran Khan led 1992 World Cup-winning side, Rameez has always come through as Mr Clean. Clearly, his image is a plus.

It won’t be Rameez’s debut promo, though. In his playing days, after all, he endorsed shoe major Bata and ice cream manufacturer Yummy.

Incidentally, there won’t be any ‘conflict’ with the PCB as Rameez isn’t drawing even a token salary. Moreover, he will be promoting cricket, thereby helping the national body.

Meanwhile, Rameez confirmed that mileage-driven Indian companies are “queuing up” to sponsor next year’s tour of Pakistan by Team India.

The last visit was in late 1997, when three ODIs were played. This time, for a million reasons, interest is bound to be that much more

Among other benefits, the PCB’s coffer is going to overflow.

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