The Telegraph
Since 1st March, 1999
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Samsung eyes higher turnover

Calcutta, Sept. 15: Samsung India aims to consolidate its position in the domestic market with a turnover target of Rs 5000 crore for the year ending December 2003 against Rs 2950 crore achieved in the previous year.

“The consumer appliances division is expected to contribute 50 per cent of the total turnover,” said R. Zutshi, director-sales. “In January-August, this division registered sales worth Rs 1480 crore, of which the eastern states contributed Rs 281 crore. West Bengal alone accounted for sales worth Rs 149 crore.”

Samsung has launched a range of products in refrigerators, colour televisions and microwave ovens. “We expect to achieve sales of Rs 550 crore in the two-month festive season, of which Bengal will account for Rs 45 crore. An amount of Rs 15 crore will be given away as prizes on promotion offers and Rs 10 crore will be spent on advertising,” said Zutshi.

He said it was expected that the company would raise its annual advertising budget by 20 per cent from Rs 100 crore last year.

Zutshi said, “This year, we expect to sell 12 lakh units of colour televisions (CTV) and export 2 lakh units. This is a growth of 17 per cent against industry growth of 13.5 per cent.” The company’s Noida plant has a CTV manufacturing capacity of 15 lakh units per annum.

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