The Telegraph
Since 1st March, 1999
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SMS at your peril

Singapore, Sept. 2 (AP): Singaporeans who send text messages on their mobile phones while driving face a fine of up to S$1,000 and six months in jail, police said today.

Police issued a statement about text messaging behind the wheel after a letter appeared in the Straits Times newspaper asking whether it was legal for a bus driver to send messages with one hand while steering his vehicle with the other.

“Using a hand phone while driving distracts drivers and reduces their ability to control their vehicles and to react to changes in the road,” the police statement said. “It is an irresponsible driving attitude.”

Mobile phone text messages — also known as short message service, or SMS — are extremely popular in Singapore. About 80 per cent of Singapore’s four million inhabitants have mobile phones.


Frankfurt (AP): McDonald’s Corp launched a new global advertising campaign on Tuesday, seeking to boost business with a younger image and a new slogan — “I’m lovin’ it”. The ads are part of a turnaround push by the US-based burger giant that has seen McDonald’s bring in a new chief executive and close hundreds of restaurants. Germany was chosen as the launch venue as the slogan was dreamed up by a German ad agency, Heye & Partner. The new tag line — it replaces “We love to see you smile” — will appear in German television ads on Tuesday evening, around the time the company unveils the new concept in Munich. By the end of the month, the campaign will start in more than 100 countries.

Best beauty

Brasilia (Reuters): Brazilian women care more about their appearance than any other women in the world, with half prepared to undergo plastic surgery to keep their looks, a recent study shows. In Brazil, where being called “vain” is often a compliment suggesting self-respect, 86 per cent of women said they tried extremely hard to improve their looks compared with an average of 67 per cent world-wide, according to the 2003 global women’s survey by cosmetics company Avon. Ninety per cent of Brazilian women classified beauty products as an essential rather than a luxury, compared with an average of 77 per cent world-wide, Avon said, citing its survey of 21,000 women in 24 countries. Avon’s official explanation for Brazilian womens’ beauty consciousness was their struggle to enter a job market where they are still well under-represented. “It’s important to look good and feel good if you want to confront the male-dominated executive world,” said Marcia Gonsales, planning and marketing director at Avon Brazil.


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