The Telegraph
Since 1st March, 1999
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AirTel bait to lure pre-paid users to post-paid

New Delhi, Aug. 1: AirTel today launched a post-paid scheme that offers a connection at an initial cost of Rs 1000 with no monthly rentals.

The scheme called ‘AirTel Happy Plan’ aims to bring the 20-30 per cent pre-paid customers into the post-paid fold. The subscriber opting for the plan has to make a commitment of calls worth Rs 500 per month. The monthly SMS charge of Rs 49 will be waived in the first month; SMS will be charged at the rate of Rs 1.50 per message.

The company believes the new plan will help it achieve its target of 10 million subscribers over the next few years. It already has four million customers across the country.

AirTel today has a pan-India market share of more than 24.8 per cent. the company plans to invest more than Rs 1,200 crores this fiscal, across networks.

“This is a customer-friendly plan to stay mobile. The breakthrough plan redefines the value proposition of post-paid products, which will benefit millions of intending and current mobile customers who prefer the convenience and comfort of being mobile,” said Manoj Kohli, president mobility, Bharti Tele-Ventures Ltd.

The new plan is based on research and customer feedback in eight cities and from 1000 subscribers. AirTel customer research indicates that around 30 per cent of mobile customers, prefer the comfort of being mobile on post-paid.

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