London, July 22: Leading fashion houses are joining forces with some of the biggest names in pop music to create an extravaganza for the Prince’s Trust.
The event, titled Fashion Rocks, is expected to raise nearly £1 million in ticket sales and several million more through global television rights.
The actress and model Elizabeth Hurley will compere the show at the Royal Albert Hall on October 15.
The performers will include Victoria Beckham, David Bowie, Elton John, Robbie Williams and Bryan Ferry. Nicholas Coleridge, the event’s chairman and managing director of Condé Nast, said it would be the largest fashion-music performance ever staged.
The designers who will show their autumn-winter ’03 collections are Giorgio Armani, Versace, Dolce & Gabbana, Prada and Gucci, representing Italy; Ralph Lauren, Calvin Klein, Donna Karan and Tommy Hilfiger for America; Chanel, Christian Dior, Yves Saint Laurent and Chloe, for France; and Stella Mc Cartney, Alexander McQueen, Julien Macdonald, Matthew Williamson and Burberry for Britain.
“We will be building the biggest circular catwalk in the world, with the world’s largest video screen,” Coleridge said.
“There will be a cast of 180 models presenting 18 four-and-a-half minute fashion shows with a performance by a major artist chosen by each design house. David Bowie will perform for the finale.
“Channel 4 will screen it in prime time and it has been pre-sold to 17 countries. The combined television audience could reach 300 million.”
Tickest are on sale, costing £40 to £10,000 for grand tier boxes seating 12 people.
The organisers hope that Prince Charles, who founded the trust in 1976, will attend. The trust is Britain’s leading charity for young people aged 14 to 30.