The Telegraph
Since 1st March, 1999
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Evening of coffee and money

Looking for a credit card or want to open a new account with ABN Amro Bank' Relax, have a cup of Barista coffee of your choice and browse through the available options or check the status of your money with the help of user-friendly technology. It’s customer service banking from 7.30 to 11 pm every evening, with the smell of freshly-brewed coffee.

With the fourth ABN Amro-Barista Bancafe, after Bangalore, Delhi and Noida, here on Camac Street, Calcutta is poised for the cutting edge of customer service. The idea is to create a “relaxed, friendly and secure” environment, for a “pleasurable banking experience at convenient timings”, according to Romesh Sobti, ABN Amro’s executive vice-president and country representative in India.

The bank’s newest branch in the city is all set to offer the Calcutta consumer “the best in leisure banking”. The branch will function daily from 10 am to 7.30 pm, and will then convert itself to a Bancafe, with a coffee counter serving refreshments and Internet terminals free for use by customers for net banking facilities. A regular bank by day and an “Internet café” by night. “It was a dream at first, to allow people to bank at their convenience, in a relaxed atmosphere,” says Nithin Chopra, senior vice-president and head, consumer banking, India

Inaugurated by actress Rupa Ganguly, the “magical, musical evening of money and coffee” allowed Calcuttans to get acquainted with the hi-tech system, with a live band making soothing music in the background. Chopra and Sobti, however, stressed that the new branch was more than just a place to “have fun”, because the ultimate aim is to “help people bank”.

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