The Telegraph
Since 1st March, 1999
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Bharti, US firm tie up for call centre

New Delhi, April 30: Bharti Teletech Limited today joined hands with US-based TeleTech Holdings Inc to set up a $ 20 million joint venture company that will provide business process outsourcing and call centre facilities to telecom and financial companies worldwide.

The 50:50 joint venture company — TeleTech Services (India) Private Limited (to be called TeleTech India in short) — will offer the entire spectrum of BPO services ranging from back-office administration sales and marketing and provision of infrastructure support services. The company will, especially, focus on human resource training programmes to better the industry-customer satisfaction standards.

The focus will be to provide services to credit and collections, account maintenance, application processing, claims processing, asset management, document management. In addition, the company would also provide services like real estate site selection, facility layout and design, training, human resources support, technological assistance and all other aspects of setting up and operation of contact centres.

A part of the process of integrating the existing customer-care support company Bharti Infotrac, the personnel, business and assets of Bharti’s existing customer solutions management arm will be transferred to the new joint venture entity.

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