The Telegraph
Since 1st March, 1999
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Sponsors return

New Delhi: Sahara India group Monday announced its return as the sponsors of the Indian cricket team following an assurance from the Board of Control for Cricket in India (BCCI) that the logo issue would be resolved before the next year’s World Cup.

The group, which had withdrawn its sponsorship due to International Cricket Council’s objections over the use of its logo during the Champions Trophy in Sri Lanka last month, decided to return as sponsors following a request from the BCCI, a company press release said.

“On the request of BCCI president Jagmohan Dalmiya, and with strong desires of members of Indian cricket team and in the best interests of cricket... Sahara has decided to continue with the Indian cricket team,” the release added.

Sahara said the decision was taken because of BCCI’s support for the company in future ICC events and the assurance towards “resolution of the logo issue prior to the World Cup 2003.”

But the group said it would take appropriate legal action against all parties that might be responsible for non- display of Sahara’s branding on team clothing during the Champions Trophy.

“Sahara will however proceed with all appropriate legal action against all the parties that may be responsible for non-display” of its logo on the players’ clothing during the Champions Trophy and “shall seek suitable damages”, it said.

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