The Telegraph
Since 1st March, 1999
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Meet set to get a sponsor

Imphal: For the first time in its 58-year history, Santosh Trophy may assume a new name. Decks are cleared for naming this years meet as LG Cup.

The All India Football Federation (AIFF) has informed the All Manipur Football Association (AMFA), which is hosting the event from October 17 to November 5 at Imphal that the name of the tournament would be changed from the traditional Santosh Trophy to LG Cup.

“We have been told that the name of the tournament will be changed to LG Cup and a formal letter from the AIFF is expected soon,” Arambam Santosh Kumar, the president of the AMFA told The Telegraph.

The Strata marketing, which has entered into a four-year contract with the AIFF for marketing all the tournaments organised by the federation has reached an agreement with the latter to make LG the title sponsor of the meet. Meanwhile, the other companies which have confirmed sponsorship for the meet are Kingfisher and Pepsi.

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