The term marketing primarily defines any strategic action that an organisation takes to attract its audience and build awareness about the products or services it has to offer. This includes sending out messages for the purpose of promoting and advertising, strategising campaigns, positioning products and services and also . In the corporate world’s competitive space marketing even aims to create a unique value for its prospects and customers via content. However, the long-term goal of marketing is demonstrating product value, fostering and maintaining brand loyalty, that ultimately increases sales.
In other words, marketing is the procedure of stimulating interest amongst the larger part of the target audience in the company's product or service. The marketing department of any typical organisation looks after the same through market research, analysis, studying the latest trends and understanding what interests their ideal target audience.
Both the buyer and the seller must concur on the exact conditions of the deal in order for the sale to be completed Source: Unsplash
What is Sales?
Sales is a transaction that takes place between two or more parties who engage or take part in exchanging their tangible or intangible services, goods, or any other value adding thing against money. In a few cases, non-monetary transactions against some other deal also takes place between a seller and a buyer.
As far as the case of the financial market is considered, a sales transaction in such a place can also throw a light on the agreements which both the buyer and seller mutually decide upon. Nevertheless, regardless of the scenario, a sales transaction is a typical contract between a seller and a buyer agreeing to pay for the product or service.
When a seller of products or services transfers ownership and title to a buyer in exchange for a defined sum of money or other specified assets, this completed transaction is finally referred to as a sale. Both the buyer and the seller must concur on the exact conditions of the deal in order for the sale to be completed. These conditions may include the selling price, the amount of the item, the mode of delivery, and the time of delivery.
Difference between sales and marketing
Both sales and marketing aim towards increasing and levelling up the income for a particular organisation. However, sales tends to have a very short-term viewpoint, whereas marketing mostly concentrates on long-term objectives for the firm to gain its loyal target audience base. While marketing objectives are frequently of an intangible nature, sales teams typically operate under strict quarterly targets. Even if marketing initiatives don't directly affect a company's revenue right away, they nonetheless aid in its long-term expansion. Five crucial key pointing difference between sales and marketing are highlighted below:
- The marketing procedure is usually media-driven that works on targeting the entire segment; sales adopts an individualistic, customer-focused and one-to-one approach.
- The marketing strategy of an organisation is structured in a way so as to generate new demand for a product or make the customer aware about the product in order to fix into the existing demand, sales on the other ground meets the demand.
- The activity of sales concentrates on getting the product from the market to the final target audience, whereas marketing focuses on getting the product from the organisation to the market.
- Marketing is reputation driven, whereas sales is customer-driven.
- The major focus area of marketing is customer satisfaction and brand enhancement whereas sales focuses on levelling up profits.
Now that you’ve got a clear picture of the difference between the two fields, mentioned below are few of the flourishing career opportunities available for you to make your career promising:
- Sales Manager
- Inside sales person
- Field or regional sales manager
- Account Executive
- Business development manager
- Inbound marketing manager
- Product marketing manager
- Digital marketing manager
- Content marketing manager
- Paid marketing manager
Despite the existing differences, both sales and marketing elements work towards producing the best results when balanced in close cooperation. For example, a minute analysis research conducted by the marketing department can help the sales team deal with their targets more efficiently. Similarly, sales teams analyse and draw draft reports on useful insights into customer behaviour for marketing teams to take their decisions. This coordination on an overall basis assists the organisations in taking their business decisions with ease. So are you ready to choose your career path now?