If rapper Karan Aujla relies on audio products from Sony, you can get the party started with the company’s second-generation lineup of ULT Power Sound series as the festival season approaches. The new range comprises wireless party speakers ULT Tower 9 and ULT Tower 9AC, wireless Bluetooth speakers ULT Field 5 and ULT Field 3, and wireless dual mic, ULTMIC1. The series is known for its secret ingredient — the ULT button that turns up the bass quite a few notches.
Aujla, the “magician rapper” as Sunil Nayyar, managing director, Sony India, likes to call him, said: “All the masters and songs have been tested on these speakers (pointing to the ULT Tower 9).” The rapper is set to release his next album, P-Pop Culture, on August 22.
ULT Tower 9 from Sony
Aujla is excited about how Sony’s ULT Power Sound “transforms the way music is experienced, delivering deep, soul-stirring bass and crystal-clear sound”. He said: “Whether I’m traveling or even at home, the ULT Power Sound products capture every detail and enhance the sound quality like never before.”
India is where the music action has been lately. You can always ask Ed Sheeran and Arijit Singh about it. The number of concerts taking place is on the rise. “Well, 27,000-plus concerts — small and big — took place in the country in 2024. India will be one of the fastest-growing concert economies in the world. Also, everybody is traveling and given the demands of work, our companion could be a beautiful-looking speaker. You carry the music with you. Next, even though fake weddings are a trend and I don’t understand why people have to do this, music is always in demand,” said Nayyar.
Sony ULT Field 5 and ULT Field 3
What makes Sony products special is the way they are tuned for India. “It is not just in a laboratory in Tokyo that someone is thinking of designing good-looking speakers. India, being the fastest-growing audio market in the world, has attracted engineers from Tokyo who have come to our country and spent a good amount of time here. They went to houses and shops to listen to what people want and how they want the products to look. These products are primarily India-centric,” he said. “Power, bass… design, everything comes together.”
ULT Tower comes in two versions — Tower 9 and Tower 9AC. Each is packed with ULT Power Sound, selectable bass modes (ULT1 and ULT2), bringing immersive 360-degree Party Sound and 360-degree Party Light that energise any space with festival-like vibes. ULT Tower 9 adapts effortlessly to your entertainment needs. Designed for convenience, it includes a built-in handle and casters for easy portability, a water-resistant top panel for durability, and a built-in power bank to keep your devices charged.
Sunil Nayyar, managing director, Sony India
ULT Field 5 is a compact speaker packed with powerful bass. Designed for convenience with a multi-way strap, it’s waterproof, dustproof, and shockproof, making it perfect for any adventure. Sound Field Optimisation ensures clear playback even in noisy environments, and with Multi-Device Connection, you can easily switch between two devices for seamless music control.
ULT Field 3 delivers deep, punchy bass with ULT Power Sound. With up to 24 hours of battery life, a multi-way strap, and an IP67-rated water and dust-resistant build, it’s your perfect companion on the go.
There is also ULTMIC1, a powerful wireless microphone for karaoke night or a jam session. With plug-and-play connectivity, simply connect the dongle to your ULT Party Speaker’s mic jack and start performing instantly. Enjoy up to 20 hours of mic playtime.
ULT Tower 9 comes at ₹84,990, ULT Tower 9AC at ₹69,990, ULT Field 5 at ₹24,990, ULT Field 3 at ₹17,990, and ULTMIC1 at ₹14,990.