Hoichoi has unveiled its refreshed brand identity through the launch of its new campaign, Boldly Bangali. This initiative reflects hoichoi’s evolution from a bold voice for young Bengalis into a movement that now resonates across generations and cultures.
Since its inception, hoichoi has consistently championed stories that are edgy, rooted, and unapologetically Bengali. What began as a personal and private entertainment choice for young viewers has steadily grown into something families enjoy together openly and proudly. This journey finds expression in hoichoi’s new visual identity, which transitions from its iconic red to a vibrant red-to-purple spectrum. The spectrum signifies how Bengali storytelling has expanded from niche to universal, and how it has shifted from private indulgence to a visible and confident celebration of culture. Actors, directors, and creators from the hoichoi family are part of this movement.
“Hoichoi has truly redefined how the world views Bengali entertainment. Every time I travel outside Bengal, it fills me with immense pride to see how people recognise and admire hoichoi for bringing our language and stories to a global stage. Their success proves that Bengali content in our films, our series, our culture has a universal appeal. Hoichoi is truly Boldy Bangali, and as Bengalis, we are proud to be bold too,” said Prosenjit Chatterjee.
“From its first launch to now, watching hoichoi spread its wings and win hearts everywhere has been an incredible journey. It’s a matter of pride for all of us. A big hug to the entire team for being Boldy Bangali in the truest sense,” said Abir Chatterjee.
“Bengalis have always been bold in their own ways. I mean, I got married wearing sneakers with my Benarasi! That’s who we are: confident, expressive, and unapologetically ourselves. And that’s exactly what hoichoi Boldy Bangali stands for, celebrating our fearless spirit and love for doing things our own way,” said Sandipta Sen.