Toymaker Lego has partnered with four of football’s biggest names - Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior, to launch a new collection ahead of the FIFA World Cup 2026.
The campaign, titled “Everyone wants a piece”, introduces a series of collectible sets under the “Editions” range, with each player recreated as a Lego minifigure.
The company said the collection focuses on individual players and their journeys, shifting attention from trophies to the stars of the game.
In the advertisement released alongside the launch, the four players are shown attempting to build a Lego version of the World Cup trophy. A young boy later completes the build and places his own customised figure on top.
The sets include player-specific designs built on letter-shaped bases. Ronaldo’s model features an ‘R’-shaped base in Portugal’s colours with references to his career and CR7 branding.
Messi’s version uses an ‘M’-shaped base with Argentina’s colours and his No. 10 jersey. Mbappé’s set is based on France’s colours with a No. 10 design, while Vinícius Júnior’s version uses a ‘V’-shaped base inspired by Brazil with his No. 7.
Each set includes a minifigure, a display plaque and additional elements placed across the structure. The range also features “Football Highlights” builds and larger “Football Legends” sets centred on Messi and Ronaldo.
This is the second time Messi and Ronaldo have appeared together in a World Cup-related campaign.
They were earlier featured in Louis Vuitton’s “Victory is a State of Mind” campaign ahead of the 2022 tournament. The image, shot by Annie Leibovitz, went viral then.
The launch comes ahead of the 2026 World Cup, scheduled from June 11 to July 19 across the United States, Canada and Mexico. The tournament will feature 48 teams.
Argentina enter the competition as defending champions after their win over France in the 2022 final. Messi currently plays for Inter Miami CF, while Ronaldo represents Al-Nassr FC. Mbappé and Vinícius Júnior are part of Real Madrid CF.
If both Argentina and Portugal top their groups, they could face each other in the quarter-finals.