The Kolkata Knight Riders on Tuesday announced the launch of their new eco-friendly jersey packaging that is made out of biodegradable materials, alongside their innovative environmental initiative called ‘Runs to Roots,’ reinforcing the team's commitment to sustainability and environmental conservation.
The new KKR jersey, unveiled earlier in March, showcases the team's three championship stars, commemorating their victories since the inception of the premier T20 League. This is in addition to the representation of the three stars that they have purchased in the Gemini constellation, to celebrate their three TATA IPL Trophies.
In addition to the new-look jersey, KKR has introduced sustainable packaging that transforms into plants when sown in soil with water. This innovative approach eliminates waste while contributing positively to the environment.
Alongside the jersey launch, KKR will continue with the ‘Runs to Roots’ campaign during the 2025 season, building on the success that the team had at the end of the 2024 season.
The new jerseys are already available to the fans, allowing them to participate in KKR's environmental mission with every purchase.