In one year, Dizo has managed to hit several milestones in the smart entertainment and smart care categories, much of which has to do with good quality hardware coming at affordable prices. Be it wireless earbuds or uncomplicated smartwatches, there is no room to complain about quality. The first brand under Realme’s TechLife ecosystem started only in May 2021 and it already has a strong set of followers. What has made the brand a success? We asked Abhilash Panda, CEO, Dizo India.
Congratulations on Dizo’s first anniversary. What do you think has been the biggest achievement?
As we complete one year, it is thrilling to see Dizo’s growth trajectory. We successfully managed to enter the top five smartwatches brand in India capturing 4.4 per cent of the market share, as per the latest report on India smartwatch shipment by Counterpoint Technology Market Research. In such a dynamic and aggressive environment, Dizo in a year has managed to win hearts across the country. This shows that our consumers have entrusted us, and we are able to fulfil their needs.
In the smartwatch category, Dizo Watch 2 became everyone’s favourite soon after its sale on Flipkart and made several records as it sold 15,000 units within three minutes of sale, which is the fastest for any wearable category. Another record — it sold 50,000 units in just 15 days from the day of its first sale, which is again the fastest ever by any single model in the category. Yet another record - it sold 100,000 units within just 40 days since its first sale, again the fastest ever by any single model in the smartwatch history in the country.
Further, as per Counterpoint Technology Market Research, Dizo is an emerging and the fastest-growing brand in previous TWS and latest neckband shipment reports.
Abhilash Panda, CEO, Dizo India
What is the relationship between Dizo and Realme?
Dizo indeed is a part of Realme, to be more precise we are the first brand to be part of Realme’s TechLife ecosystem. However, we are not a sub-brand of Realme.
When we started out, there were plenty of questions about Dizo’s relationship with Realme. But over the last one year, we have ensured that customers as well as the media understand that Dizo is an independent brand and is not connected with Realme. The brand has its own manifesto, own market strategy, and is centred around its own mission and vision. Dizo has its own independent management, sales and marketing teams as well as an operational set-up. We make our own decisions on our corporate and product roadmap. Having said that, Realme is there to support us whenever required.
Who are your target consumers at the moment and what kind of growth plan do you have in way of product category?
Young generation for sure, but also those who are young at heart. Dizo wants people to remember that we do not live for technology, but it is rather the other way round. Technology should make it possible for you to make the most of your life – whether you want to pursue a hobby, make health and fitness a way of life, want to have a smart home or simply help you strike a balance between work and life. Dizo is a brand for anyone and everyone, who is interested in tech and is looking for personalised and unique experiences.
To ensure growth, and this comes from our research findings, we will be focussing on enhancing sound quality, battery life and fast charging capabilities in the audio wearable segment while for smartwatches we shall deep dive into display and resolution along with other functions including calling, smart sports, and so on in the short run. And as usual we will be committed to improve the design of the devices along with customer experience which includes the enhancements to the Dizo App.
Dizo Buds Z Pro is an ANC-sporting device
What’s coming up next from Dizo?
The next five to seven years are likely to see even higher growth for the wearables segment, with consumers getting a hang of the benefits and ease of life due to these wearables. There is a vast opportunity in India — an untapped reservoir and India’s young consumers will be pampered with more and more brands providing smart tech choices as per used cases.
Keeping this in mind, Dizo expects the AIoT products market to grow twice of the current market and with our aim to become one of the fastest growing brands in AIoT products, we will target to grow by 4X of the market rate.
Since the beginning of 2022, we have already launched 10 products in India, namely, Dizo Watch D, Dizo Wireless Dash, Dizo Watch R, Dizo Buds Z Pro, Dizo Watch 2 Sports, Dizo Wireless Power, Dizo Watch S and the latest Dizo Watch D. You should expect some exciting and path breaking products from Dizo in the coming months. Our aim is to launch 30 products within this year.
Further, we have spread our wings and expanded into the offline market to meet the many customers of India. With the aim to expand the visibility and stance in the market, we have tied up with several retail chains different cities, more and aggressive expansion being planned as we speak.