How Lisa Hocker Achieved Her Goals

ABP Digital Brand Studio
Published 11.11.21, 01:22 PM

Always determined to achieve her goals, Lisa never gave up on her dreams. She worked hard, did whatever she could so that eventually, she could get her desired targets.

Lisa’s story of success started with practicing law. After completing law school in Boston, she moved to California and worked as a prosecutor for five and a half years, and then as a public defender and private criminal defense attorney for the remaining fifteen and a half years. While working full-time in court, Lisa was pulled towards the domain of network marketing, a branch of direct selling. Therefore, to experiment with the business, she took an opportunity to work at a direct sales company. Meanwhile, Lisa chose not to give up her law practice and continue with direct selling on the side.

Within the first few months of handling both fields, Lisa developed a simple and efficient system to carry out her daily operations. Her refined practice was so efficient that she was quickly able to achieve the title of the biggest recruiter in her domain. People working around her got curious about her practice as the majority of those had no clue on how to actually achieve real success. As a result, Lisa became a mentor to these people and started training them with her techniques on conquering the challenging world of sales. To further expand her reach, Lisa transformed her skills and experiences into a book, Direct AF Sales, which hit the Amazon bestseller.

After being a successful mentor, and author of a bestseller, Lisa decided to launch her own business called, Direct AF Sales, LLC, which sells not only her book but also a product and course on network marketing that she created. Her product, Sales Dice, is an innovative technique to decide on specific actionable tasks to be performed during the following day. This helps an individual stay on track and not waste any time on laziness. Since her dice combines fun with productivity, there is no other product like that in the market!

As a successful entrepreneur, Lisa now wishes to grow her business by writing another book and build the biggest team her network marketing company has worldwide. Thus, this way she can help the maximum number of people by guiding them to create wealth for themselves and their families!

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