Ready, Set, Food! As it is commonly said that “Nothing brings people together like good food” as it is the germination of the soul and body. Food blogging never goes out of fashion as everybody wants to know about the recipes & reviews of the different cuisines to try and places to eat. There's something addictive about scrolling through the blogs and Instagram pages of the top food bloggers – all those aperitive culinary creations and recipes to try yourself, reading about cooking is like a hobby. That is why starting a company focused on food can be an absolutely rewarding enterprise.
Food blogging is not a new concept and has been in the picture for a long time. And the rise of visual social media platforms like Instagram has taken it to the next level. Due to the visual medium of such platforms, it is much easier to display food pictures and share recipes on the go. This has led to the rise of numerous food influencers who have gathered a massive following on social media. They can now create and post recipes and show food places in a much more captivating manner. And brands also leverage them to promote their products to an audience of cooks and foodies.
Do you want to promote your restaurant, cafe, or food business? Here is Faraaz Siddiqui, the Founder of "Spoonful of Hyderabad", a food connoisseur, whose life is all about delicious meals and can also make you a food lover with his Instagram feed evident of scrumptious delicacies and cuisines. "Spoonful of Hyderabad" is a digital platform that introduces people to Hyderabad's delicious food and notable restaurants. "Everyone knows that biryani is synonymous with Hyderabad. But that's just the top layer. If you dig some more, you'll find a myriad of other heavenly dishes spread across different cuisines", shares Faraaz. If you are the biggest foodie and want to try each dish that is popular in Hyderabad city, then join Faraaz Siddiqui in his journey.
Faraaz is a famous Hyderabadi blogger, who is steadily rising ranks and carving a niche for himself. He is on a journey to explore regional food. His Instagram is usually bilingual, reaching out to expats and locals alike. He believes that eating food is a spiritual experience. He reviews food and restaurants while sharing recipes on his blog.
He says, "As long as I can remember my life has revolved around great food. Growing up in Hyderabad, the city full of culinary treats for you to enjoy, the city is famous for a variety of biryani, Korma, Kabab and obviously sweets. I was spoiled with the best enticing and mouth-watering dishes. Throughout my life food has not just been food, it has been the one constant, the one thing that connects me to my true self. Feel-good food, for me, is food that not only tastes delicious, but it’s also food that nourishes our bodies, food that’s grown with the seasons and with respect for the people who grow it." We love his ethos.
Today, we observe energetic and dynamic food enthusiasts revolutionizing the food industry by storm. Drastic lifestyle changes require family time elsewhere, away from cooking. So even small start-ups that give home-cooked foods are increasing exponentially. This thriving food entrepreneur, along with his mother, is shining in the food industry as well.
Being eminent sweet lovers, they started a sweets brand, "Naqsh", a cloud kitchen, to satisfy the taste buds of those who have a sweet tooth. The Mantra of Naqsh is "Serving the best lip-smacking sweet dishes". They share their family recipes of sweets which have been passed down for more than 120 years. They often get food features in most of the city magazines.
Follow his brand on Instagram @spoonfulofhyderabad