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Hoichoi announces new content format to bridge the gap between TV and OTT

Hoichoi TV+, a new product, will follow a multi-episode format with episodes released at regular intervals, similar to traditional television but available on demand

Hoichoi announces new content Hoichoi

Agnivo Niyogi
Published 01.03.25, 01:54 PM

Streaming platform Hoichoi has announced the launch of Hoichoi TV+, a new content format aimed at bridging the gap between traditional television and digital streaming. The streamer also unveiled its upcoming slate of web series and theatrical releases for the year, and is eyeing the premiere of its 200th original web series in 2025.

Hoichoi TV+ will follow a multi-episode format with episodes released at regular intervals, similar to traditional television but available on demand. The move is part of Hoichoi’s strategy to expand its audience base and explore different storytelling techniques.

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Hoichoi TV+ will debut with several new titles, including Shakha Proshakha, featuring Ritabhari Chakraborty, who plays a single mother thrust into a challenge with her in-laws' family to get her husband’s inheritance for her ailing daughter.

Atonko, starring Swastika Dutta, unravels the unsettling journey of a newlywed woman whose perfect life crumbles as she battles with proving the abuse she is facing within the family.

Shri Ramkrishna delves into the spiritual odyssey of a mystic whose unwavering devotion and profound revelations transcend time, reshaping the essence of faith and spirituality.

The upcoming slate of web series on Hoichoi:

Hoichoi Studios, which ventured into theatrical releases last year, has announced a new lineup of films

Vishnu Mohta, co-founder of Hoichoi and executive director of SVF, said that the platform plans to release over 20 new web series along with premiering films and further developing Hoichoi TV+. “We will continue to innovate with hoichoi TV+ and are committed to present more stories under this category along with investing on creating refreshing films under the hoichoi studios banner,” he said.

“Hoichoi has tasted success simply because of its loyal users who have continuously given us a lot of feedback which has helped design our content strategy. This learning has led us to improve and innovate our format of storytelling,” Soumya Mukherjee, chief operating officer of Hoichoi, added.

Hoichoi Ritabhari Chakraborty Shakha Proshakha Swastika Dutta
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