Today, the markets are crowded leaving no space for any new business to enter. There is cutthroat competition between already existing companies. In such a scenario, not only market entry becomes a challenge but so does survival.
However, there are always a few exceptions who know how to play well. Rahul Kaul is one such remarkable player who is the business owner of multiple ventures. He is a jack of all trades.
This Dubai-based entrepreneur knows how to mount a cash cow. He is well versed with the art of starting a new company
and he shares a few tips too.
Kaul says, “An extensive market research will give you a glimpse of what the actual demand of people is. When you know the problem pitch your business as a solution.”
Besides, one should also learn about his competitors and their market strategies. As sometimes lessons from one become an experience for others. He also asks to study the target audience so that the company knows where exactly to drop the bomb.
Startups require enormous funding. However, the story has changed today. With the advent of digital media, the cost of working space could be reduced.
Rahul adds, “There are banks , sponsors & investors who will only fund a business which is already money making. Your idea / business needs to be unique and need to find the perfect market gap”.
Rahul Kaul being an eager beaver realised the increasing demand for influencer marketing and therefore he founded IMDDXB Influencer Agency that connects influencers and brands.
He started this company during the lockdown when big brands were struggling to stand still. He created employment opportunities for thousands. He also owns Dejavu Entertainment and Events, Wrecking Ball Dubai and The Dejavu Yacht.
He is the person behind the most famous B-Town parties in Dubai.