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Mercedes-Benz ties up with SBI for schemes

First time collaboration with a bank for the German auto maker

SBI and Mercedes-Benz will promote the partnership over online and offline channels, including across branches and dealerships in order to reach the maximum number of customers. Shutterstock

Our Special Correspondent
Published 25.11.20, 04:46 AM

Luxury car maker Mercedes-Benz India has tied up with the State Bank of India to offer attractive financing schemes on buying a Mercedes vehicle.

The collaboration will give the German auto maker access to SBI’s high-net-worth customer base, while the bank’s customers will enjoy exclusive benefits while booking a Mercedes-Benz.

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The collaboration will offer attractive rates of interest and additional benefits worth Rs 25,000 for YONO customers who book a Mercedes-Benz on SBI’s digital platform.

Martin Schwenk, managing director & CEO, Mercedes-Benz India, said, “Mercedes-Benz has been constantly exploring new avenues to reach out to a potential customer base and this is the first time we are collaborating with any bank.”

C.S. Setty, managing director (retail & digital banking), SBI said, “With attractive interest rates and customised benefits, including a smart digital option of booking the Mercedes on YONO, we look forward to witnessing our HNI customers getting home the car synchronising with their lifestyles.”

SBI and Mercedes-Benz will promote the partnership over online and offline channels, including across branches and dealerships in order to reach the maximum number of customers.

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