As we now spend most of our time on mobiles, tablets and laptops, the challenge for brands is to connect customers through these devices. This has made Digital Marketing one of the hottest industries in today's world. Upskilling through online certified courses offered by top global universities and organisations can benefit students and young professionals, making it easier for them to excel in this field.
Here’s a list of top 10 online Digital Marketing courses:
The Complete Digital Marketing Course — by Udemy
This 24-hour course covers SEO, YouTube marketing, Facebook marketing, Google Adwords, Google Analytics and seven more essential components of Digital Marketing. It uses real-life examples to illustrate how theoretical aspects could be moulded into a cohesive marketing strategy. By the end of the course, you’ll be able to implement marketing strategies across major online marketing channels.
Digital Marketing Specialisation — by Coursera
This course consists of seven modules offered by the University of Illinois, illustrating different aspects of the digital marketing environment to give you a clear overview. After completing this course, you will have a deeper understanding of the foundations of the new digital marketing landscape. You’ll also learn here a new set of concepts and tools to help you digitally create, distribute and promote products and services.
Fundamentals of Digital Marketing — by Google Digital Garage
In this 40-hour course, you’ll learn the fundamentals of Digital Marketing through the resources offered by Interactive Advertising Bureau Europe and The Open University. There are 26 modules in total — all created by experienced professionals at Google — that provide practical examples to illustrate how theoretical knowledge can be used in resolving real-life problems.
Fundamentals of Digital Marketing — by edX
This 20-hour course discusses the fundamentals of Digital Marketing in six comprehensive modules. It teaches the varied and changing approaches to Digital Marketing, including mobile and omnichannel marketing. Behavioural foundations for understanding and navigating both online and offline landscapes, new forms of interaction, tools and techniques, and new media platforms and marketing channels are some of the components of this online course.
Social Media Marketing Specialization — by Coursera
NorthWestern University’s Social Media Marketing Certification Course, presented by Coursera, is intended to teach students how to develop, deploy, measure, and monetise social media marketing. It’ll give you the knowledge and resources to prepare a social media marketing strategy containing consumer insights and final justification metrics. Here you’ll also get specially designed toolkits containing marketing information.
Digital Marketing Specialist — by Simplilearn
This six-month Digital Marketing certification course will turn you into a digital marketing expert in areas such as SEO, social media, PPC, conversion optimisation, digital analytics, content, mobile, and email marketing. It’ll make you industry-ready and familiar with state-of-the-art tools. One of the interesting features of this course is the chance to attend expert sessions by the Meta team.
Become a Digital Marketer — by Udacity
This course offers a comprehensive understanding of the entire Digital Marketing ecosystem. It’s divided into nine modules that teach you how to create marketing content, use social media to spread your message, make content searchable, run Ads campaigns and advertise on Facebook.
Digital Marketing Masterclass - 23 Marketing Courses in 1 — by Udemy
Here you’ll learn the different aspects of Digital Marketing, including social media marketing, email marketing and content marketing with the help of more than 32 hours of video lectures, a set of articles and supplemental resources. The course employs a project-based approach and real-world case studies to teach concepts and techniques that can be applied directly to real-world businesses.
Digital Marketing Masterclass: Get Your First 1,000 Customers — by Udemy
This course focuses on how to sell any product, service or business to customers. It’s intended for small business owners, bloggers who want to increase traffic and sales, those working in marketing, Sales, and other related fields, or simply anyone who has a product or service to sell. Clear delivery, engaging content and real-life examples are likely to enrich your experience.
Social Media Marketing MASTERY | Learn Ads on 10+ Platforms — by Udemy
This course covers everything from Facebook to Twitter to Instagram to Pinterest, as well as Google, YouTube, LinkedIn, Tumblr, WordPress and Blogger. It teaches you how to create highly targeted and low-cost online advertising strategies. This course is a bestseller on Udemy with over 73,000 student enrolments and high ratings.