Who is a content creator? First and foremost, a content creator is an individual that wears many hats. In a digital media set up, the content creator is possibly the person with the highest responsibility. Why you ask? For starters, almost everything you see on the internet or social media, be it videos, pictures, written blogs, podcasts, marketing material, and everything else in between starts with research and content being ‘created’ by a content creator or a team of content creators sitting somewhere. So, coming back to…
Who is a Content Creator?
In the words of Satish Kushwaha, a content creator, holder of 6 YT Playbuttons and Josh Talks personality, “Content creation is a marketing technique that allows brands to promote themselves in a budget friendly and organic manner. The significance of content creation in 2022 can also be understood by taking the real time statistics into consideration that today over 70% of the population is on the internet. However, if you are someone not running a business yet possessing the skill of content creation you can still monetise your skill in different ways on the internet like: Google adsense, affiliate marketing and so on.”
Content creation is an essential element of digital media Source: Unsplash
The 3 C’s of Content Creation:
Choose: Beginners might be of the opinion that content creation starts with imagination and continues with whatever they want to convey. But in reality a winning idea can only come from a clear understanding of your chosen niche. Since a thorough understanding of the subject area plays such a crucial role, choosing a topic that matches your interest level is important. Niche-specific content resonates powerfully with the target audience and gives them a clear incentive for investing in you or your product. To put simply, a content creator should be a specialised restaurant and not a buffet.
Catch: It is no secret that analysing digital media trends is paramount in making any business or self service successful today. It is also no secret that the taste and preference pattern of the target audience keeps changing given that they have access to so much variety on a regular basis. Staying up to date with the latest trends and understanding the changing choices of your target audience is the catch required to sustain in the field of content creation.
Creativity: Imagine how you feel when you are warmly welcomed at a 5 star hotel or property? This is absolutely how you need to make your readers feel when they read your written piece. Good content creation is a by-product of a well laid plan based on deep research. So understand your role as a ‘creator’, own it, and take it as an opportunity to learn constantly and keep honing your skill as a writer.
Satish Kushwaha is a full time Blogger And Vlogger hailing from Deoria, Uttar Pradesh Source: Directly sourced
To conclude in the words of Satish Kushwaha “My advice to budding content creators would be to think and analyse what they can do differently for their target audiences. As people are already consuming a lot from every corner of the internet, a newbie in the field must make it a point to add on extra value in a unique way to survive in the long run.”
In the modern era all digital media initiatives are based on content. With every piece of content having one common goal of audience engagement, the 3 C’s of content creation when followed can be a good place to start your content creation journey.
To celebrate World Youth Skills Day, The Telegraph Edugraph brings Skillfest 2022 to enable and empower young students. The contest is open to students in standard VIII-XII. The last day to submit entries is 13th July 2022.
Click on the link to apply: http://bit.ly/SkillDaySubmission