wear

Grammy-nominated pop star Troye Sivan features in GAP’s Fall 2024 campaign

The campaign also features dance group CDK Company, with direction and choreography by Sergio Reis

The popular American apparel brand GAP has just launched its Fall 2024 campaign — ‘Get Loose’ — featuring global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat’s viral hit ‘Funny Thing’, the campaign film, shot by Dan Martensen, reunites Sivan and Reis, showcasing original choreography with dancers in baggy and loose-fit denim, inspiring free movement and personal style. Troye Sivan sports the Men’s Baggy Jean in a rigid dark wash with the Supima® Relaxed Tee in white. For his second look, he dons the ’90s Loose Cargo Jean in brown, styled with the Heavyweight Zip Hoodie and Corduroy Jacket. GAP’s fall denim collection embodies confidence and self-expression, with performers highlighting the versatility of the new denim assortment and celebrating a “get loose” mindset. Check out the full collection here. 

— Jaismita Alexander