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Dyson launches innovative wet-line styling range for all hair types

Elevate your hairstyle game with the pre-style cream and post-style serum for smooth, shiny and frizz-free hair

Dyson has entered the hair care market with its first-ever wet line styling products — the Dyson Chitosan range. This innovative collection includes a pre-style cream and a post-style serum, both crafted to complement Dyson’s hair tools. The pre-style cream preps, holds and conditions hair, transforming from a cream to a serum during application for a smooth, touchable finish. Reducing frizz by up to 50 per cent, it leaves hair smooth and shiny.

The post-style serum offers soft, flexible hold and hydration for up to 12 hours, sealing in styles after heat or air drying. Infused with hyaluronic acid, it provides a protective shield against high humidity, minimising frizz and boosting shine. Safe for colour and chemically treated hair, the serum's lightweight formula contains amino acids that repair surface damage, keeping hair healthy and vibrant. Dyson’s precision applicator delivers the perfect amount with each use, reducing waste and promoting sustainability with refillable packaging.

— Urvashi Bhattacharya