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Nancy Tyagi designs couture for Ananya Panday’s success in ‘Call Me Bae’

Floral elegance meets bold fashion as the designer celebrates Ananya’s fearless character in the hit Prime Video series

Popular fashion designer and influencer Nancy Tyagi has crafted a stunning custom couture piece for actress Ananya Panday, celebrating the success of her new OTT show, Call Me Bae. The Dharmatic Entertainment series, which premiered globally on Prime Video, features Ananya as Bae, a wealthy, fashion-forward girl on a journey of self-discovery after being disowned by her ultra-rich family. Nancy's latest creation, with its intricate floral embellishments and bold silhouette, mirrors Ananya's dynamic and fearless character in the show. The couture piece not only celebrates Ananya’s role, but also pushes fashion boundaries, much like the series itself.

Nancy shared a behind-the-scenes look on Instagram, showcasing the making of the outfit and Ananya’s reaction to it. Inspired by nature and evoking a garden in full bloom, the couture design reflects the high-fashion world Bae inhabits throughout the series. Nancy’s attention to detail and avant-garde approach have been widely praised, blending elegance with an edgy vibe to perfectly complement Ananya’s off-screen persona as well. The collaboration between the two highlights the intersection of fashion and storytelling, offering fans a fresh take on personal style, influenced by Call Me Bae’s bold aesthetic.

— Urvashi Bhattacharya

Also read: Ananya Panday’s OTT debut gets a Karan Johar twist