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STORY opens doors in New Town

The bookstore has a new address at Nazrul Tirtha after success at Salt Lake

By Vedant Karia | Published 23.09.23, 11:47 AM

After making waves with their new store in Salt Lake, STORY opened doors in Nazrul Tirtha, New Town on September 22. The outlet will boast a wide collection of books, along with toys, art materials and stationery, embodying the delightful inventory that STORY is known for

All photographs by Amit Datta

The store was inaugurated by (from left) Primarc managing director Sidharth Pansari, Hidco managing director Debashis Sen and STORY business director Shambhavi Pansari. “We’re delighted to bring this sparkling new bookstore to New Town’s readers. STORY doesn’t just sell books, but has a nuanced understanding of them. We’re excited to see them bring their culture of reading here too,” said Sen


Sidharth added that their vision extended beyond just being a bookstore. He expressed his excitement over bringing STORY’s trademark workshops and activities to build a reading community around the store. “Books haven’t just been a business for us, but have added genuine value to our lives. We want to extend this value to every individual in this sprawling township,” he said


Shambhavi expressed her confidence in replicating the store’s success in Salt Lake at its new address. “We selected this location to empower the younger generation. New Town is a thriving hub for IT and corporate enthusiasts, and when Debashis sir approached us to open this pop-up, we were very excited. We have stocked up all the bestsellers across genres, and will continue upgrading ourselves according to customer preferences,” she signed off