Public relations

What is Public Relations? Top 5 Universities to study PR in India

Nancy Jaiswal
Nancy Jaiswal
Posted on 20 Jul 2022
18:20 PM
Public Relations is all about building a relationship between an individual and the public or their audience

Public Relations is all about building a relationship between an individual and the public or their audience Source: Pixabay

Public relations is the backbone of marketing and media relations today
PR professionals work with organisations to build a positive media image for them

What is public relations

Public Relations - as the name suggests - is the art of building a relationship between a concern and the public or their audience. It could be a celebrity, a company, an institution or any other concern, but in the marketing-first world of today, success ultimately depends on how the audience perceives them. And this is what a PR professional is responsible for.

As a PR professional, your major goal will be to attract media attention for the company or person you represent by building strategic relationships with the right people and media outlets. The other important elements are reputation boosting and management, as well as influencing audiences. Often, the person or firm you represent may inadvertently be in a position where their reputation faces a crisis - in such situations, it is the task of a PR professional to mitigate such circumstances. But the major question remains - where can you acquire the skills and knowledge you need to excel in this career?


We bring you the top 5 colleges in India that you should consider if you are looking to study Public Relations.

Top 5 Universities to study PR in India

  • Indian Institute of Mass Communication, New Delhi

The Diploma Course in Advertising and PR was initiated by the institute to meet the growing demands for the subject among candidates trying to make a successful career in the advertising and PR industries. The curriculum followed by the university is dynamic and is transformed periodically to live up to the expectations of the constantly-evolving industry.

  • St Xaviers Institute of Communication, Mumbai

XIC Mumbai is a prominent part of the Autonomous St Xaviers’s College in Mumbai. The institute offers a variety of courses and opportunities to budding enthusiasts willing to make a career in professional media and PR. The college offers a 10 month Diploma Course in Public Relations and Corporate Communications.

  • Jadavpur University, Kolkata

Established in the year 1955, Jadavpur University is one of the premier institutes in Kolkata, West Bengal. At present the university offers a much sought-after post graduate diploma program in Public Relations.

  • School of Communications and Reputation (SCoRe)

After years of managing the reputation and communications for their clients, a group of PR professionals moved on to create this institute. The SCoRe lays particularly emphasis on arming young aspirants with the core tactics of mastering PR skills, so that they cam make a mark at the leading PR firms around the country and the world.

  • Bhartiya Vidya Bhavan

Established as a part of the charitable trust, the institute has been a pioneer in the field of education. At present it offers Diploma courses in industrial relations and personnel management in the public relations category.

Whether you are the CEO of an organisation or the president of the nation, everyone and every company nowadays needs someone to moderate their public image. A PR programme is is a great place to start preparing to interact with media while building a better image for yourself or those you represent.

Last updated on 20 Jul 2022
18:20 PM
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