At a time when COVID-19 had brought the word to a standstill in 2020, two students of St. Xavier’s College, Kolkata, got together to curate a variety of digital events for the youth. With restrictions gradually easing, Sunday Classics Organisation floated by Hrittik Ghosh and Sinchani Dutta also started hosting events offline.
Both Hrittik and Sinchani are postgraduate diploma students of Mass Communication and Public Relation.
“The lockdown had left us all caged in our homes and some of us missed the stage. Hrittik, for example, loved the microphone and the stage, but that was the one thing that we performers couldn’t get during the lockdown. We realised that we were leading towards a phase of creative block and we needed a space to create and showcase art. Our main motive in starting the organisation was to create a space for showcasing talents,” Sinchani said.
More than 50 school and college students are working together to curate various online and offline events for Sunday Classics Organisation. They work in various fields such as marketing, public relations and communication, human resource, audio-video and graphic creations. Each department works in close coordination to make the events successful.
“I have been working as a human resource associate with Sunday Classics for about a year now. Every day I get to enhance my knowledge about mass communication and public relations,” said Debdyuti Sarkar, a Class XII Humanities student of Techno India Group Public School, Hooghly, who is a member of Sunday Classics Organisation.
Want to be a member? Send a mail to email@example.com and you will get a call for an interview.
Always on toes
The Sunday Classics flagship festival, Sharod’I’fied, has completed two editions. This festival saw events like letter-writing, storytelling, photography, and debate. Quizzingly Yours was a winter quiz festival for a cause in December 2020. The proceedings were donated to non-profit organisations like Sip N Bite and the Indian Institute of Cerebral Palsy.
When India was fighting the second wave of COVID-19, the Sunday Classics Organisation launched Ummeed, an initiative where the team reached out to COVID patients with medical and mental support.
Braving all odds, Sunday Classics organised its first offline event Cascade’21 at The Avenue Hotel, Twelve participants — beatboxers, martial artists, violinists to folk singers and stand-up comedians — performed.
Coming up in early 2022 are Quizzingly Yours Chapter 2 and Model United Nations.
Social media is the biggest tool for the Sunday Classics Organisation. They are active, vocal and spread awareness regarding young talent, events, competitions. The digital platform also helped people reach out to members during the second wave of COVID.
‘‘Digital marketing is the tool these days. The more socially active you are, the more you connect with various creative minds. As a PR person of the company, my outlook has always been on balancing the clients and the market. Sunday Classics Organisation believes incorrectly connecting the dots. The dots which will connect dreams with brighter aims and smart work,” said Hrittik, who is the chief executive officer and public relations head, Sunday Classics Organisation.
In just one and a half years since its inception, the organisation has won the hearts of the youth and the society with its innovative events and services.
“We have just taken baby steps in the industry, and we still have a long way to go. Although we started in the entertainment field, we do have plans to expand our horizons and explore other interests. We’ll be looking towards hosting more seminars, competitions, and fairs on mainstream and offbeat topics. We are planning to establish Sunday Classics Organisation as an interdisciplinary place where we’d be providing all kinds of services to the society and community,” Sinchani said.