Elevation Capital backed Edtech platform Yellow Class is offering more than a million online lessons for children every month free of cost, with a wide range of co-curricular and extracurricular interactive classes for kids between 2 and 13 years.
The free hobby classes available on the Yellow Class online application include content for art, craft, dance, Yoga, logical reasoning, General Knowledge, Phonics and many more such categories.
The platform is betting on building a product and ecosystem that kids and parents love, rather than on large sales teams pushing “learning”. It currently has a 40% month-on-month growth and the numbers are expected to steadily rise.
Yellow Class founder and CEO Anshul Gupta said, “Life is supposed to be fun, especially when you are young. The fundamental flaw with how most Edtech companies approach kids is they want to shove ‘learning’ down kids’ throats, irrespective of whether they enjoy it or not. We focus on voluntary exploration, which is fun. Let kids explore, learning is a natural outcome of it.”
Yellow Class had raised $6 million in a ‘Series A funding’ round led by Elevation Capital and existing investors India Quotient, Titan Capital and First Cheque. They are also backed by Angels such as Vidit Aatrey, co-founder of Meesho, Alok Mittal of Indifi and Dhruv Agarwala of PropTiger.
Kids are finding a safe and fun space through the app, with more than 100k posts being received every month by way of voluntary submissions the kids make after taking the lessons. Here, children engage with each other, promoting an ecosystem of boosting and appreciation.
Moreover, they can explore all the classes they want to try their hands on. A few users even take over five hours of classes in a single day.
“We did a campaign to Let Kids Be and we truly believe that. Instead of weighing them down with our expectations, maybe we should let them fly free. We need to stop making comparisons and creating unhealthy competition among kids. There is a lot kids can learn together,” added Gupta.
Founder and CTO Arpit Mittal said, “Our results speak for themselves as to what happens when kids are allowed to explore. Today, more than a million lessons are taken by kids every month at Yellow Class, more than all other learning platforms put together. And kids are attending them voluntarily. The platform is free, kids come again and again of their own accord without the need of and pressure from their parents. It’s wonderful to see how they have their own Yellow Class Wall in their rooms where they have curated all that they have enjoyed and learnt with Yellow Class.”
Multiple studies have shown that kids currently spend 100 hours per month on screen, primarily on YouTube. “Yellow Class believes it can offer a more positive, safe and interactive alternative and win 25% of this digital time spent,” added Mittal.