Clever Harvey has partnered with food manufacturing company Kellogg’s to launch an industry-certified ‘Junior MBA Branding & Design’ programme aimed at providing class VIII to XII students an insight into the world of branding and design.
The 15-day programme gives students hands-on exposure to creative professionals' work as they work on an industry project from Kellogg’s. Working in groups of two or three, and guided by a Clever Harvey facilitator, students will take a ‘behind-the-scenes’ tour of one of the most creative sectors in the world of business – branding and design.
As they learn to develop design prototypes, students develop a strong foundation in strategic thinking with step-by-step guidance.
Speaking on the launch of the new programme, Sriram Subramanian, co-founder of Clever Harvey, said, “Digital marketing, augmented reality, the metaverse, and ethical consumerism are a few variables that have shifted the scope of branding and design. We are excited to collaborate with Kellogg’s to co-create this learning experience for teenagers. The designing concepts including human-centric design, packaging, sensory design and principles of visual design will help teenagers in building strategic communication skills and developing empathy for users as they get a glimpse into what is required to succeed in this field. We welcome Kellogg’s as an industry partner in building up this category of career exploration programs.”
Commenting on the initiative, Puja Chandna, the associate director of Insights & Analytics at Kellogg’s, said, “One thing that helps students today is gaining practical experience by doing multiple internships. While technical skills are required, exposure to practical experiences and working on brands are invaluable.”
“I have always believed that the best way to do a great job is to love what you do. Exploring options through experiences like this will help students chart their careers. Packaging is the ‘first moment of truth’ for the consumers and disruptive packaging can help break the clutter on shop shelves and drive attention. It is also a tangible communication asset of the company that a consumer interacts with. Through this program with Clever Harvey, we are excited to see how innovatively packaging students will design for Kellogg’s,” she added.