The BITS Pilani Work Integrated Learning Programs (WILP) division conducted a five-day workshop for academicians, doctoral researchers and industry practitioners with the aim to equip them with the know-how of data analytics and its significance in the area of marketing and retail in the current times.
The virtually-held faculty development programme (FDP), titled “Analytics for Marketing and Retail” was held in collaboration with ATAL Academy, Programme (FDP), and saw the participation of professors from about 80 institutes across India.
The main aim of this workshop was to upskill the participants who would in turn further educate learners in the field of marketing and retail.
The FDP was packed with experiential learning, and was a combination of business, mathematics and technology.
The programme taught participants the significance of strong data-driven business decisions in marketing. It covered descriptive, predictive as well as prescriptive analytics in marketing and retail. There were sessions on text analytics and ethics in marketing analytics too, and the FDP had the right blend of workings on XL, R, and Python.
According to Gaurav Nagpal, FDP coordinator and a faculty of Decision Sciences, Analytics and Operations at BITS Pilani, if faculty members of higher education institutes, who teach the courses related to management and business, are trained in the use of data analytics for marketing and retail, they can produce industry-ready professionals. They’ll be able to transform learners into professionals who will be highly comfortable with working on large datasets. This will enable the industry players to integrate the knowledge of business, data science, and technology to create a unique competitive advantage for themselves.
The workshop was divided into 15 sessions and was conducted by an eminent panel comprising professors from BITS Pilani, IIM Udaipur, and ISB Hyderabad.
The programme was organised due to the need for the advancement of human resources who can work on the acquired data, understand it, derive insights from it, and come up with business solutions.