BigBang.Social, a network of artists promoting digital storytelling, has partnered with a youth-centric entertainment and knowledge sharing company, Under 25 Universe, to launch a student creator fellowship (SCF) – an initiative aimed at providing a platform to students to showcase their talent in content creation.
The SCF was launched in an online event, ‘Kick-off Festival 2022-Road to Reality’ on New Year 2022. The event witnessed about 250 participants who are called Resident Creators (RCs).
The participating students got the opportunity to interact and learn from one of the best in the digital entertainment industry like leading YouTuber BeYouNick, Mil Mahiya singer Raashi Sood and actress Prapti Elizabeth.
The launch was attended by Dhruv Chitgopekar, the co-founder of Collective Artist Network and COO of BigBang.Social.
Chitgopekar said that the fellowship with Under 25 will identify the brightest young talents across India and guide them towards self-expression. BigBang.Social will offer its network for mentorship to the youth fellows as well as provide monetisation opportunities through the array of brand and media partners, he added.
BigBang.Social is a Collective Artists Network initiative while Under 25 Universe is a youth movement platform which creates specially curated experiences for India’s teens and adults.
The fellowship will guide and inspire creators to explore and broaden their perspectives while creating content. It will be helpful in showcasing the talent and potential of the youth. The fellowship will also offer remarkable opportunities as it will unlock several hyperlocal marketing offers for brands and add value by leveraging young voices to share their opinions.
Brands will be able to drive their messages over 500 unique voices representing more than 180 cities. The student creators will be able to choose their campaigns during the fellowship.
Santo Phillip, the CEO of Under 25 and Shreyans, the CRO of Under 25 were also present at the launch of the fellowship programme.
Philip said that the fellowship is the beginning of providing a platform to student creators. The impact young creators are going to have on the creator economy is expected to be huge, he added.