Indian School of Business (ISB), which has campuses in Hyderabad and Mohali, has announced the third cohort of its Product Management programme in collaboration with Eruditus, a multinational organisation that ensures accessibility of quality higher education to individuals, companies and governments.
The Product Management programme is ideal for mid to senior level professionals with work experience of six to 15 years, who may not have any formal product management education in the domain or are looking to switch from different domains like marketing, finance, or sales and get a holistic understanding of product management.
Senior professionals, who want to learn different product strategies and best practices and utilise them to meet their business revenue goals in a more optimised manner, can pursue this programme. Such professionals also get to foray into creating innovative solutions for customers and clients, ISB stated in a press communique.
Mohan Kannegal, CEO, India and Asia-Pacific, Eruditus, said, “The journey of a product lifecycle from the ideation phase to the final product phase is very crucial in terms of planning, development and execution. India has the opportunity to develop a 360-degree niche with new products that revamp the consumer experience. The product manager plays an integrated role when it comes to the life of a product. This programme will enable learners gain skills to match the current industry demands and make enhanced business decisions.”
The faculty for this programme comprises former dean of ISB, Rajendra Srivastava; associate professor, marketing and executive director of the Institute of Data Science and Business Analytics, Manish Gangwar; and Siddharth S. Singh, associate professor, Marketing, and head of the Media Hub, ISB’s initiative for excellence in market research.
Singh has already taught over 450 students since the programme was launched in November 2021. The programme will begin on February 14 and would run for a duration of three months.
As per a report by McKinsey & Company, 80% product managers are involved in design activities while almost 60% of product managers have analytical skills to draw insights without relying on analysts. The report also states that around 50% of product managers are involved in pricing of a product.
The report highlights that a product manager is the centre point of innovation and growth in most companies, tasked with leveraging best practices to drive continuous product improvements and expand in new segments.
The programme would also help learners with vast networking opportunities and job opportunities.