The Indian Institute of Management (IIM) Lucknow has announced an invitation for applications for the eighth cohort of its Executive Programme in Data Driven Product Management, as per an official statement. Furthermore, the programme partner has been built in association with WileyNXT and is scheduled to commence on 14 October, 2022.
The online executive learning program is a seven month long online certification course and aims to make a career in tech and data-focused product management, it said. The course is designed for professionals, who have one year of work experience, and are looking to gain industry-proven and data-driven expertise for accelerating career growth in product management. The programme aims to equip learners with the knowledge to utilise efficient technology platforms, methodologies and tools in their bid to build and implement data-driven business strategies for managing and delivering successful products.
Rajeev Kumra, professor of marketing, IIM Lucknow, said, “At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT. The data driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills. The programme will be useful for learners aspiring to transit or gain experience in new age product marketing and management.”
Anirban Chakraborty, associate professor of marketing, IIM Lucknow, said, “In the post-covid world, digital is going to be a game changer. To keep up with the changes, one needs to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through a data-driven strategy.”
Graduates with a minimum of 50% are eligible to apply for this course. On successful completion of the course, candidates will be getting a certificate from IIM Lucknow.
