The International Conference on Media, Culture & Audience, held at Swami Vivekananda University from September 28th to 30th, 2023, provided a platform for profound discussions on contemporary issues and challenges in media representation and development communication.
This dynamic conference delved into the intricate dilemmas surrounding the portrayal of audiences in media narratives and engaged media professionals and academicians from diverse backgrounds, including the USA and Bangladesh, who tackled critical topics related to media politics and current political issues. While the event did not finalise any Memorandum of Understanding (MOU) with other academic institutions, it fostered collaboration in research, joint publications, and faculty and student exchange programs.
A highlight of the conference was the keynote address delivered by Prof. Srinivas R. Melkote, Professor Emeritus from the School of Media and Communication at Bowling Green State University, Ohio, USA. Prof. Melkote, often referred to as the "Father of Development Communication," presented an alternative roadmap for sustainable societal growth and well-being in the context of contemporary "Development and Development Communication" dilemmas. His insights provided valuable perspectives on addressing these complex challenges.
Prof. Kaberi Gayen, a renowned social activist, also contributed to the discourse by shedding light on social cohesion and the potential for development in developing societies, drawing from her experiences in Bangladesh. Her unique insights added an essential dimension to the discussion, particularly in the context of the digital age.
"The conference attracted not only national and international academicians but also industry experts who shared their valuable perspectives on development communication in today's world. The event featured a total of seven technical sessions in addition to three plenary sessions, providing a comprehensive platform for the exchange of ideas and expertise" said Pramiti Roy, Director of Humanities and Social Sciences, Swami Vivekananda University