The Indian Institute of Management Ahmedabad (IIM-A) signed an agreement with Nykaa, for setting up the “Nykaa Chair in Consumer Technology”.
This particular partnership is being fostered with an aim to promote the scientific practice of marketing. The focus of the partnership will also be on research and education that will highlight insights on the impact of digital, social, and mobile technologies.
The partnership will also stress on deploying economic and statistical models for measuring the role of the Internet and new media on customer and firm behaviour besides understanding the privacy-preserving future of digital advertising.
The Chair will also work in close cooperation with the faculty members associated with ]already-established Centres of Excellence. Centre for Digital Transformation (CDT) and Brij Disa Centre for Data Science and Artificial Intelligence (CDSAI) to name a few.
“With advancements in technological innovations in the last decade, the nature of technology and its social-economic impact has significantly evolved. Consumer connectedness through virtual and augmented environments and increased usage of digital tools across cultures requires knowledge on aspects of consumer tech innovation. Through our partnership with Nykaa, we aim to work together on finding research solutions to some of the immediate, real-time questions in the consumer tech space. We look forward to bringing on board a talented, research focused individual to take up this position at the institute,” added Professor Errol D’Souza, Director, IIMA.