ELSA is offering Ukrainians around the world a free subscription for three months to help with language challenges. Source: Pixabay
Around 2.6 million Ukrainians have fled to neighbouring nations due to the ongoing conflict since late February. The refugees seeking shelter, either permanently or temporarily, have faced a number of challenges such as language barriers. With the attention focused on the entry and reception of those fleeing the war in Ukraine, ELSA is offering Ukrainians around the world a free subscription for three months to help with the language challenges they are encountering.
Language is culture and it can be the key to the integration of refugees in their new communities. Since the invasion of Ukraine, research has shown that installs of the top 10 language learning apps grew 47% to 132,000 in the first nine days of March from 90,000 in February.
ELSA, English Language Speech Assistant, is an AI-powered English coach, which helps users develop different aspects of their speech, from their rhythm to their intonation, and even their choice of words. The app's recommendation engine works by tailoring the experience so the users can always feel like they are learning something relevant to them and their particular experience, rather than approaching the learning journey with a general curriculum.
Vaibhav Anand, India country manager, said, “We believe the app will help people stay connected to learning till the crisis abates. We at ELSA want to step up and be there in whatever way possible and will continue to explore every avenue to ensure all support for the war-affected civilians around the world.”