The Department of Media Science, The Heritage Academy, Kolkata organized its 6th mega AD event ‘AD ADDA 2022’ on the 16th and 17th of November at The Heritage campus. The inaugural session of the event was addressed by Mr Jimmy Tangree, Head of 91.9 Friends FM and various other experts from the AD world.
Shri P.K.Agarwal, CEO, of Heritage Group of Institutions Kolkata, Dr Madhupa Bakshi, Dean, Department of Media Science, The Heritage Academy, Prof. Basab Chaudhuri, Principal, Heritage Institute of Technology, Kolkata were also present during the inaugural session to welcome the guests and motivate the students who are participating in this mega event.
Various colleges across the city participated in this two-day event which consisted of competitions like AD jingles, MAD Ads, Fashion Marketing, Film Marketing, a Quiz, and panel discussions.
The first day of the event also witnessed the promotion of Mr Arindam Sil's latest upcoming movie 'Khela Jokhon' starring Arjun Chakrabarty and others.
During both days, the students were engaged in various competitions and apart from all these, a bloggers meet was also organized which was addressed by Kolkata’s best bloggers from different fields.
Experts from the Film Industry, AD world, and the blogging fraternity guided and interacted with the students, and among them were Mr Sayan Chakraborty, Founder of What the Food (Food Blogger), Mr Indrajit Lahiri, Founder of Foodka (Food Blogger), Ms Madhushree BasuRoy, Founder of Picturenama Food Blogger, Mr Shib Nath Sen, Creative Director, JWT to name a few.