The campaign is called Shri Ram Se Seekha. It involves four video ads, radio ads, social media conversations and on-ground engagement.
Children aged 4 to 10 can now learn all about Ramayan with the help of an interactive animated series.
HiVoco, India’s first voice-tech based animated stories and learning app for kids, has launched an Interactive Ramayan.
TV, books or audiobooks offer unidirectional communication and children tend to lose interest in things quickly. But they learn the most through conversation. Taking a cue from this, HiVoco has voice-interactive technology for the Interactive Ramayan series so that children not only watch but also interact with the stories in the form of questions and answers.
The characters and storyteller respond to the child’s questions. This way the child learns and absorbs many aspects of the epic.
The campaign is called Shri Ram Se Seekha. It involves four video ads, radio ads, social media conversations and on-ground engagement.
HiVoco is a two-way voice interactive platform where the best teachers and storytellers around the world provide interactive content and quizzes to children. HiVoco has been focusing on creating a bank of popular stories from mythology, history and science for value-based learning.
So far, over 35,000 children have experienced the Interactive Ramayan series. With an aim to reach at least one lakh children by end of the year, the company plans to add more stories and learnings from Ramayan in the coming months.
HiVoco was recently recognised as one of the top 3 innovative apps under #EkBharatShreshthaBharat campaign by the Ministry of Education and MyGov India that launched an Indian Language Learning App Innovation Challenge.
The app is globally KidSafeTMCertified and has over 75,000 users. It is available on Google Play Store in 22 countries.