Usha International, India’s leading sewing machine company has partnered with the fashion institute NIFT (National Institute of Fashion Technology) to reward and encourage the creativity of budding fashion designers from the institute as they step out to make their mark in the world of fashion.
Usha International has been partnering with NIFT since the year 2000, and this year the Usha NIFT ‘Best Garment Construction Award’ 2023 will be presented year across 16 NIFT centres including Bengaluru, Bhubaneswar, Bhopal, Chennai, Gandhinagar, Hyderabad, Jodhpur, Kangra, Kannur, Kolkata, Mumbai, New Delhi, Panchkula, Patna, Raebareli, and Shillong.
The winners will receive an Usha Janome Allure DLX automatic sewing machine, a certificate, and a cash prize as part of the award. The activity kickstarted over the weekend with graduate shows being held in Hyderabad, Patna, Mumbai, and Kannur and will culminate on June 7th at the Gandhinagar centre.
Talking about the association, Usha’s spokesperson said, "This partnership with NIFT underscores our commitment to fostering talent in the fashion industry and celebrate the creativity and skill of these young students.”