Usha International, India’s leading sewing machine company has partnered with the country’s leading fashion institute NIFT (National Institute of Fashion Technology) to reward creativity of budding fashion designers passing out from the institute across Bengaluru, Bhubaneswar, Bhopal, Chennai, Gandhinagar, Hyderabad, Jodhpur, Kangra, Kannur, Kolkata, Mumbai, New Delhi, Panchkula, Patna, Raebareli, and Shillong. The Usha NIFT ‘Best Garment Construction Award’ 2023 award for Delhi was presented at the convocation ceremony today and the winner was Anushka Sen.
The winner received an Usha Janome Allure DLX automatic sewing machine, a certificate, and a cash prize of INR Rs 10,000 as part of the award. The evening saw a congregation of NIFT faculty and NIFT students along with their families. Usha has been sponsoring this prestigious award annually since 2000.
Talking about the association, Usha’s spokesperson said, "This partnership with NIFT underscores our commitment to fostering talent in the fashion industry and celebrates the exceptional creativity and skill of these young students”.
Usha Janome Allure DLX, the innovative, state-of-the-art sewing machine won by Anushka Sen has automatic needle threading, with an LED sewing light, a feed drop lever for embroidery, 13 built-in stitch functions, and 21 applications including buttonhole stitch, rolled hemming, stretch stitching, embroidery, zip fixing, quilting, smocking, etc. A sturdy base provides 3x stronger stitches vis-à-vis other machines.
Usha Janome Allure DLX sewing machine is also equipped with a free arm for circular stitching, and two dials for pattern and stitch length selection.