Subjects such as sales and distribution, integrated marketing communication, consumer behaviour etc were discussed at the virtual session. Source: Pixabay
A critical online masterclass certification course on “Fundamentals of Marketing Management” was organised for PGDM students of IMS Ghaziabad on January 28.
Change it to this: The session included rich deliberations of expert resource speaker Sanjiv Mittal, vice-chancellor of Sambalpur University. Using an interactive pedagogy replete with practical exercises, corporate examples and anecdotes, he covered fundamental aspects of Marketing Management. Subjects such as Sales and Distribution Management, Integrated Marketing Communication, Business 2 Business Marketing, Consumer Behaviour, Product & Brand Management, Logistics & Supply Chain among others were also discussed.
In her inaugural address, Urvashi Makkar, director of the institute, highlighted the relevance of the initiative in achieving the dual objectives of strengthening the foundation understanding of students on the core concepts of Marketing Management as well as enhancing their employability quotient and placement readiness. She inspired the students to be keen listeners as well as observers and start investing in themselves every single day through constant upgradation and value addition in their existing knowledge and skill sets. The session was coordinated by Radhika Malhotra, Vaishali Agarwal and Smriti Mathur.