Great Learning, a global edtech company for professional training and higher education, has partnered with Wharton Online of the Wharton School of the University of Pennsylvania to expand access to top-tier faculty and coursework from the world’s first collegiate business school.
The collaboration will provide Wharton Online courses through Great Learning’s online learning platform, supported by its signature mentorship programme to provide learners with individualised attention from industry professionals.
The first course, Customer-Centric Marketing Strategy, is designed to help learners radically rethink ways to develop and implement customer-focused marketing strategies that convert customers into lifelong brand loyalists.
Beginning April 2022, the immersive course that runs for 10 weeks, will feature live sessions hosted by Wharton faculty, weekly mentoring sessions from seasoned industry professionals, a team-based simulation, and capstone project.
Upon successful completion, learners will receive a certificate from Wharton Online.
“Our collaborations with the world’s top-tier institutions such as Wharton have helped millions of learners upskill and advance their careers,” said Mohan Lakhamraju, founder and CEO of Great Learning. “This marketing strategy course will enable professionals to hone new skills and drive customer-centric marketing strategies within their workplaces.”
Designed for mid- to senior-level professionals across a variety of industries, the course may be of particular interest to marketing and brand managers, product managers and leaders, business managers and leaders, e-commerce and sales managers, client relationship managers, and entrepreneurs and CXOs.
“Any professional who is working to build a long-term profitable customer base will find immense value in the Customer-Centric Marketing Strategy course,” said Wharton Marketing Professor Peter S Fader, who is the programme’s academic director. “As Wharton Online continues to strengthen its mission to provide world-class business education throughout the world, we are looking forward to our collaboration with Great Learning. This amalgamation of Wharton's experience and Great Learning’s innovation will enable countless learners to add significant value to their careers.”
For more information on the programme, visit:
https://greatlearning.wharton.upenn.edu/wharton-marketing-strategy-course