Through the new programme, students will get a “behind-the-scenes” glimpse of what it’s like to work in marketing. Source: Pixabay
With the aim to give teenagers an early preview into future careers, Clever Harvey has launched a new industry-certified course ‘JuniorMBA Advertising’ designed specifically for high school students (Class VIII to XII). The 15-day programme will give students practical exposure to what advertising professionals do as they learn to solve an industry project given by Domino’s.
Working in groups of two or three, and guided by a facilitator, students will take a “behind-the-scenes” tour of one of the most creative functions in the world of business – marketing and advertising. As they learn to develop research and communication strategies with step-by-step guidance, students develop a strong foundation in strategic communication skills.
Speaking on the launch of the new program, Sriram Subramanian, co-founder, Clever Harvey said, “The JuniorMBA series of programmes is designed to solve one of the most pressing concerns of parents today – career discovery for their teenagers. The current system does not give high school students – especially the creative ones – opportunities for real-world experience or practical exposure. Through this programme, students will get a “behind-the-scenes” glimpse of what it’s like to work in marketing. Learning concepts such as market segmentation, audience targeting, brand positioning and strategy helps teenagers build strategic communication skills as well as get a glimpse into what is required to succeed in a career in marketing and advertising. We enjoyed collaborating with the team at Domino’s and we welcome them as an industry partner in building up this category of career exploration programmes."
Sandeep Anand, chief marketing officer at Dominos India, said that marketing and advertising are natural homes for creative people. Being a strong marketer means understanding people and their social contexts, understanding data and developing business acumen. “We hope teenagers will benefit from this insight,” he added.