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CUET UG 2024

Excel in CUET UG 2024 Mass Media and Communication paper using expert tips!

Avijit Das
Posted on 15 Apr 2024
18:20 PM
Representative Image Source: Shutterstock
Summary
To help students in their journey, The Telegraph Online Edugraph spoke with an expert who shared their valuable insights on the subject
For Mass Media and Communication, we spoke with Dr Biswajit Das, HOD, Department of Journalism and Mass Communication at Maharaja Manindra Chandra College, University of Calcutta who simplified the preparation strategy for the students

The Common University Entrance Test (CUET UG) is scheduled to commence from May 15 and conclude on May 31. The registration process for the examination is over and students are currently toiling day-in and out to excel in the examination. Through this examination students will be admitted to various undergraduate courses at central universities and other participating institutes across the country.

To help students in their journey, The Telegraph Online Edugraph spoke with experts who shared their valuable insights on the subject. For Mass Media and Communication, we spoke with Dr Biswajit Das, HOD, Department of Journalism and Mass Communication at Maharaja Manindra Chandra College, University of Calcutta who simplified the preparation strategy for the students.

While elaborating on the subject, Dr Das said that the question paper will have 50 questions. However, students will have to answer only 40.

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"Each question carries five marks and there will be negative marking for every question paper. For every incorrect answer, one mark will be deducted. Hence if students are 50 per cent sure about an answer, then they should attempt the question," said Dr Das.

Talking about the syllabus of the exam and the preparation strategy to be followed by the students, Dr Das said that the syllabus of the exam is divided into seven segments and students need to have a basic understanding of all the segments to score good marks in the examination.

"Students should go through the previous year question papers to get a clear understanding of the type of question asked in the exam. They should also focus more on solving mock question papers available to keep themselves updated and well-versed with the scheme of the exam. Also it will help them in time-management while answering questions," said Dr Das

Commenting on the first section, he said that students must have an understanding of Media as a vehicle of cultural transmission and representation. They should also have an understanding of the role played by media in bringing about changes in society. 

"Not only theory, students should also focus on case-studies to understand the real-life implementation of the theories and connect with them," he added.

For the portions related to Journalism, Dr Das advised students not only to have a clear understanding of the basics of journalism but also mentioned that a modern-day journalist should also be technologically sound and should understand the topics related to journalistic ethics.

"A journalist while writing an article, must keep in mind all the ethical issues and ensure proper citation and attribution in their articles to increase their credibility in front of the readers. All these points should be kept in mind while answering questions," said Dr Das.

In order to secure good marks from the radio and television sections, he asked students to have a basic understanding on the role of advertising and the different types of advertisements. He also focussed on the understanding of different stages of Production including the pre-production, production and the post production stages.

He also asked candidates to focus on the different types of Radio script and role of a radio jockey.

For Cinema section, he advised students to stick to basic understanding of the history of cinema and the different genres of Indian Cinema including Cinema and social change including the parallel cinema movement in India.

While preparing on social media, students should understand the importance of the various social media platforms available including the importance of social media in democracy and dissemination of news.

"Students should focus on the activities being conducted on social media and the importance of social media in creating a public opinion and must also focus on the areas related to various cyber crimes," Dr Das said.

Commenting on the strategy to be followed while preparing for the new media section, Dr Das said that students should have an understanding of how the internet is being used as a medium to disseminate news by various media organisations.

Last updated on 16 Apr 2024
09:31 AM
CUET UG 2024
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