One of the most awaited events for all marketing enthusiasts studying in NMIMS, Mumbai is here! Prof. Aughi Dalton—the marketing genius—is back with his enriching 2-day workshop.
Prof. Dalton's impressive Portfolio Spans Across Varied Industries: FMCG, IT, Financial, Industrial, Healthcare, Hospitality, and Tourism. Having won numerous Regional and National Awards for his outstanding advertising creativity, and gaining consistently great reviews about his previous workshops, he has proven his prowess as a teacher over the years.
For the tenth year in a row, Not Just Marketing, the official marketing cell of NMIMS, Mumbai, is bringing him back for another workshop. The workshop will dive deep into concepts such as Marketplace Exhaustion, First Mover Advantage, Emotional Selling Points (ESPs), and an emphasis on the emotional connection in the positioning of a product in the consumer’s mind.
Professor Dalton will bring this amazing ideology about marketing and everything else that revolves around perception, through his unique way of teaching.
His ideas require everyone to put their thinking hats on, exploring the primal conditioning of humans—whether it's the conscious versus subconscious, the rational and emotional quotient of our brains, or a blend of creativity and logic— all seamlessly related to marketing, subjecting everyone to a multitude of exciting learning curves.
Apart from a sea of technical knowledge, there is a lot more to gain from the workshop. His principle--As you think, so shall you become--stresses the importance of being part of the Positive Thinking Club (PTC) to achieve great things in life.
Students will learn about juggling between their rational and emotional selves. Professor Dalton has one mantra: “BIY” (Believe in Yourself).