Visual appeal

Snapchat’s parent company Snap is reportedly working on a partnership with e-commerce giant Amazon. According to TechCrunch, a version of Snapchat being developed for Android phones includes code for a new feature called “Visual Search” that can use Snapchat’s camera to send images of a product or a barcode scan to Amazon, which will then display search results. To use the feature, users have to snap a photo of an object, and then the app would pull up sellers of a product and reviews. The user will be able to copy the Amazon link, share, and send the info to friends.

It sounds similar to the way Google Lens works, but in the case of Snapchat, third-party integrations are present for the identifying process. Snap already has a similar partnership with Shazam, in which songs captured through Snapchat’s camera can be relayed to Shazam’s music database.


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