Youngsters promote agri-business online

BETTER OPPORTUNITIES: Farmers at Krushi Odisha Exhibition in Bhubaneswar. Picture by Ashwinee Pati

Bhubaneswar: A number of young entrepreneurs are changing the agri-business scenario in the state, creating wealth for themselves and others as well.

Modifying business-models and exploiting market opportunities to improve lifestyles, the entrepreneurs have come up with an online portal that caters to various dairy-farming needs.

The website, www.dairykart.com, offers a wide range of products at the click of a mouse. Apart from giving attractive deals and offers, the website also touts to have a simple buying guide, an easy return policy and quick delivery facilities.

"As we are moving towards a Digital India, it is imperative that the farmers be a part of it. Commercial and small-scale dairy farming in India is no doubt playing an important role in the total milk production and economy of our country. So, the primary purpose of the website is to make it easier to set up farms and also cater to the farmers' needs online," said K.K. Nayak, one of the founding members of the website.

The website has information on cow breeds, milking machines, mineral mixtures, various types of cattle feed, equipment, accessories and other related machineries.

"We want to help dairy farmers make the most informed purchase decision online," added Nayak.

Like Nayak, agri entrepreneurs from across the state have showcased their products at the ongoing Krushi Odisha exhibition on Baramunda ground here.

Santosh Mishra is widely known for his successful mushroom growing venture at Dandamukunda village in Puri district. In his mushroom processing unit, Mishra has been preparing mushroom cakes ( badi), pickles, papad, soup powder and canned mushroom.

"We are creating a supply chain of mushroom farmers with an aim to make farmers independent growers," he said. However, some exhibitors complained that they did not get enough exposure.


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